Zac Anger's Blog
Tags: ux, ui, user-research, research, webdesign, webdev
Think about what you are creating, who you're creating it for, and why it matters.
Who is this message for?
Which demographics or geographical communites will see it?
Who is likely to access this?
What are the target users' priorities?
Ease of use
Etc., etc., etc.
Are there different audiences?
Are their priorities different?
How can we speak to that?
is actually speaking here?
Surveys? Analyitics? Any real numbers to back up what we say?
How do people use this (or similar) product, now?
Message & Goals
the message? What are we trying to communicate?
How does our content work towards this? What is its purpose?
of content is this?
At what point does the user get the message? What path do they take to get there?
Anything from a single CTA to a whole host of choices
Does this fit into a bigger picture, here?
Could be a blog post series
Could be interrelated documents
Could be just about anything, really
What is the metric we use to determine success?
Could be just click-through
Could be cold, hard cash
Could be anything in-between
What legal and/or privacy concerns do we need to address?
What is our product?
What problems does it solve?
How does the website
Before implementing new features, do we have something similar already?
Will we have anything else like this in the future?
What would a six-month vision of 'success' actually look like?
Who needs to sign off?
Does everyone understand their role?
Who's an expert in this area?
What sources (real, meaningful, verified) do we have?
What's our publication/distribution look like?
Who's taking on that responsibility?
Is there a related launch?
How's the budget look?
How long will we need to waste in red tape stuff?
How flexible is the timing?
Do we need translation?
How's that happening?
How long will it take?
Should there be a gradual rollout?
Any technical constraints?
Needing to be iOS and IE7 compatible?
Are we working with RST, Markdown, plain HTML, or what?
Multimdedia--keeping it standard and accessible by everyone?
Also optimized and preferably served from a cache somewhere